32+ million adults who have a wireless telephone only
Flag wireless-only households on your non-subscriber file for Triple Play Acquisition or on your current subscriber file for upgrade campaigns
Receive name and address of easy-to-convert prospects
Append key demographics
such as ethnicity, lifestyle
information, and more for highly
targeted messaging
Use other targeted demographics and psychographics to acquire and upsell 2-pay and 3-pay services
National statistics show that over 32 million adults in the U.S. use a
cellular telephone only for all telephone communications. Three out of every 10 households have no land line. To continue acquiring new digital telephone subscribers, cable TV marketers need to identify these cord-cutters and convince them that they still need a land line.
Data Partners can now identify
wireless-only households on your
subscriber or non-subscriber
database. We can also provide you a
list of wireless-only households in
a given area. With wireless usage
averaging 91+ hours per year, you
can help them reduce their airtime
minutes and use your digital
telephone service to complete their
bundle and save them money.
Over the past several years, signals
and coverage of wireless telephone
service have gotten increasingly
better. With better wireless
coverage and with economic turmoil
causing people to look for creative
ways to cut costs, the number of
people using a wireless telephone
only will steadily continue to
increase. Cable TV marketers need to
act now.
With coverage on 9.7 million households that
are wireless-only, you have a huge
opportunity to locate prime digital
telephone prospects in your market.
Find wireless-only households on
your non-subscriber file to target
for Triple-Play offers, or use this
exclusive data to flag current
subscribers for upgrade campaigns.
