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October 3, 2008, Fort Myers, FL
– Data Partners, Inc. announces the
release of a brand new targeted
database: “First-Time Homeowners.”
This proprietary database, with a
universe of 30,000
to 50,000 consumers monthly,
is updated on a daily basis to
maximize freshness and accuracy.
This new database
identifies new homeowners who
recently moved from apartments to
single-family dwelling units. These
new homeowners have a greater and
more varied need for products and
services than ordinary new
homeowners, due to the significant
difference in their new dwelling.
“Using home
ownership as a trigger for direct
marketing is nothing new,” says Data
Partners’ President, Brigid Berry.
“We have lots of clients who use
traditional new homeowner data every
day. However, many of our clients
were looking for a more effective
way to segment those prospects even
further. They needed to target the
group of homeowners who were most
likely to make large-scale purchases
like major appliances, furnishings,
flooring, and home improvement. This
new data product gives them that
advantage.”
According to Berry,
Data Partners’ service-based clients
have also seen great benefit from
this new database. “People moving
from an apartment to a home for the
first time are not likely to have
used services related to home
ownership like pest control,
landscaping, or even insurance.
Since brand loyalty is not an issue,
first-time homeowners respond very
well to those types of offers.”
The new First-Time
Homeowner file rounds out Data
Partners’ complete offering of
trigger-based targeting products
including: Daily New Movers, Daily
New Businesses, New Homeowners,
Affluent New Homeowners, New
Homeowners from Apartments, New
Movers Moving Up, Renters by Lease
Expiration, and other custom New
Mover and New Homeowner Lists.
Those wanting
more information should contact Jody
Pelfrey, Director of Sales and
Marketing at 866.423.1818 or e-mail
Jody.Pelfrey@DataPartners.com.
Data Partners
is a full service direct marketing
data provider. The company
specializes in developing innovative
programs that help direct marketers
lift response rates and lower costs.
For more information about Data
Partners, please visit
www.DataPartners.com.
Contact Data Partners today for all your direct marketing needs.
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