So, you want to telemarket to prospects and need to
have Do Not Call (DNC) numbers removed (scrubbed) from your list. You've been
told that you need to get a SAN (Subscriber Account Number) first. How do I do
that? It's really not as complicated as it sounds. Below are helpful
step-by-step instructions on how to obtain a SAN and register to access the
federal Do Not Call List.
2. Click "Register New Users" to create a
profile for your company.
3. Scroll down and fill out the "Organization Information" form. Under "Organization Function" you will
specify what kind of company you are. WAIT BEFORE SELECTING AN OPTION. This is
where many people go wrong during the registration process, and it is a major
headache to correct errors. Read the options below and make your selection,
keeping in mind that you are most likely a "Seller."
If you are the company selling the product or service - even if you use
telemarketing to sell your product or service - choose "Seller." Do not select one of the "Telemarketer" options.
Telemarketer/Service Provider With Access Through
Clients If you are a call center or list broker working on behalf of a
particular client and you will use that client's SAN to perform DNC scrubs,
select this option.
Telemarketer/Service Provider With Independent Access
If you are a call center or list broker and want your own SAN to access the DNC
list to perform DNC scrubs on your own, select this option.
If you are a charitable, political, or telephone survey organization, select
4. After submitting all required information, you will be issued an "Organization ID" and a password. Write both down. The Organization
ID is a unique number that relates to your company profile. You will used this
ID along with the password to login to the website to access the DNC list. Note: the Organization ID is not the same as your
Subscriber Account Number (SAN). Do not confuse the two.
6. After logging in, the FTC requires that you specify the area codes in which
you wish to call. If you select more than five, there will be a charge per
additional area code. The current cost is $56 for each additional area code or
$15,400 for all area codes in the nation.
7. After specifying your area codes, you will be issued a SAN. This is the
number that entitles you to access the portion of the federal DNC list that you
have paid to access. You would use this number to download your list or supply
this number to your telemarketing call center or service provider so that they
can perform the DNC scrub for you.
Remember, these instructions help you register for the Federal Do Not Call List
only. Depending where you call, you may be required to register to access
individual state Do Not Call lists as well.