Direct mail and direct marketing can be a powerful addition to any company's
marketing mix. Unlike more traditional types of image marketing and
advertising, direct marketing techniques often require a greater understanding
of methodologies and, in some cases, technologies to fully maximize their
impact on your bottom line.
We're assembling a library of original articles and tutorials as well as a
collection of links to industry resources that will help novice -- and even
advanced -- marketers focus the power of direct marketing on their target
markets.
