Transforming Cable Data Into Subscribers
Customized Solutions Designed Specifically for Cable Marketers
Deliverability Analysis and Cleansing
Stop wasting precious budget dollars mailing to non-deliverable addresses or mailing multiple pieces to the same address. DataPartners has an exclusive multi-layered cleansing process that enables direct marketers to accurately identify duplicate records, non-deliverable and flawed addresses within their data. But, identifying errors is just the start. Our cleansing process actually corrects address errors, effectively giving you new prospects to target and making a permanent enhancement to your homes passed file.
Name and Telephone Append
The most critical aspects of any successful campaign are accuracy and completeness of your information. DataPartners’ multi-sourced methodology provides the most complete name and telephone number coverage available in the data industry. And, our proprietary cable-centric matching logic ensures that your message hits the right prospect every time.
Homes Passed Fill-in
Think your homes passed file is a complete marketing database? Think again. Up to 20% of the homes in your serviceable area aren’t even on your marketing radar. Our Homes Passed Fill-in service identifies addresses within your serviceable area that are missing from your homes passed file. It’s like finding a group of fresh prospects who are just waiting to hear your offers.
Ever wonder which addresses are serviceable by FiOS, Prism, DSL or Overbuilders? Stop guessing and start competing! Competitive Serviceability adds flags to your homes-passed file indicating the full range of provider serviceability at any address, adding a permanent competitive advantage to your in-house file.
This group of video enthusiasts demands the broadest broadband to satisfy their Netflix, Hulu, Vudu, and Amazon Prime cravings. Target non-sub streamers to increase your high-speed internet acquisition numbers, or tempt your current high-speed streamer subs with a top-tier upsell offer they can’t refuse!
Top-Tier Internet Households
Everyone loves high-speed internet, but for these prospects fast is never fast enough! Get your top-tier internet offers to households who ride on the leading edge of technology and watch your high-speed internet acquisition numbers accelerate.
Slice into dish penetration in your market by identifying satellite subscribers at the household level. And, you can segment by additional household-level demographics like income, age, and presence of children to further customize your acquisition and win-back offers.
College students are among the most tech savvy prospects in your footprint. Target your next high-speed data or bundled campaign to the group most likely to convert – and make lifetime subscribers out of them! Target college students as soon as they arrive back at school, between semesters or even before they leave for school.