Transforming Cable Data Into Subscribers
Customized Solutions Designed Specifically for Cable Marketers
A move is the single most significant life event that impacts consumer buying behavior. Movers aren’t just ready to spend. They’re standing at the crossroads of major buying decisions, forced to select their next video, telephone, home security and high-speed internet service provider. Get the first and best opportunity to win over these future subscribers with DataPartners’ Move Event data.
Acquire new subscribers by targeting consumers who have just moved into your serviceable footprint. When it comes to new movers, the early offer gets the subscriber. Now, be first-to-know when these ready-to-subscribe prospects are on your marketing radar – within as soon as 24 hours of move-in.
Finally, a way to target the ready-to-subscribe new mover market before they move! Influence consumers needing video, telephone, high-speed internet, and home security services at the earliest possible moment in the move cycle to get the ultimate advantage over the competition.
Get “uncontrollable churn” under control. Identify pending subscriber moves an average of 30 days in advance. That lead time is just what you need to target your subscribers with aggressive retention offers prior to the move, reducing churn dramatically.
Marketing to vacant homes means wasted dollars. Now you can learn exactly when vacant homes within your footprint convert into a live cable prospect. Save budget while at the same time increasing your subscriber base.