Sara Kalbhenn

Insurance companies face a fragmented identity problem. The same policyholder can appear as multiple records across agent systems, online portals, claims platforms, and underwriting databases. Without accurate identity resolution, fraud detection can be less effective, customer experience can suffer, and marketing campaigns may waste budget on duplicate or mismatched records. The stakes are significant. According …

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Restaurants and QSR brands face a growing identity problem. Contactless payments are increasingly common, while customer activity is spread across multiple ordering channels. In 2025, 47% of adults said they picked up takeout at least weekly, 42% used the drive-thru weekly, and 37% ordered delivery weekly, according to the National Restaurant Association. When customer interactions …

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Multi-location businesses face a data problem that single-site companies rarely encounter: the same customer can appear as three different people across stores. Someone who browses online, buys at a downtown location, and returns an item at a suburban store creates fragmented records that make personalization nearly impossible and waste marketing spend on duplicate outreach. The …

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Marketing teams evaluating data providers for mover campaigns face a critical decision: choose a self-service address verification tool, a turnkey mover-marketing program, or a consultative partner that delivers custom, campaign-ready data. While Melissa Data offers address verification across 250+ countries and territories and Welcome Wagon provides managed marketing services for new movers, DataPartners delivers campaign-ready …

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Marketing teams evaluating data providers face a fundamental decision: invest in enterprise platforms that require significant internal resources to operate, or partner with a consultative data provider that delivers campaign-ready audiences built around specific business objectives. Understanding these different approaches helps marketers select the partner that matches their campaign needs and operational realities. Key Takeaways …

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Marketing teams evaluating data providers face a critical decision: invest in large enterprise platforms with global databases, or partner with a boutique provider that builds custom, campaign-ready data solutions around specific marketing objectives. While Experian Marketing Services and Epsilon offer enterprise-scale databases and identity resolution capabilities, DataPartners delivers a different approach by starting with the …

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Marketing teams evaluating data providers face a critical decision: invest in enterprise-scale platforms designed for large organizations with dedicated data teams, or partner with a boutique provider that delivers custom, campaign-ready data built around specific marketing objectives. While Acxiom and Epsilon offer comprehensive enterprise data infrastructure, DataPartners provides a consultative approach that starts with campaign …

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CRM databases can contain the same customer multiple times under different names or variations. Each duplicate can increase costs, create confusion for sales teams, and negatively affect the customer experience. The challenge becomes more complex as customers interact with brands across a growing number of devices and channels. Deloitte’s 2023 survey found an average of …

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Identity resolution has shifted from a marketing convenience to a business requirement for Salesforce users managing AI agents, multi-channel campaigns, and complex customer journeys. With third-party cookies increasingly restricted and privacy regulations tightening, unified customer profiles depend on identity resolution platforms that accurately connect website visitors, CRM contacts, email subscribers, and offline customers. The challenge …

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HubSpot users face a persistent challenge: most website visitors remain anonymous. Without the ability to connect fragmented customer data into unified profiles, marketers lose opportunities for personalization, attribution, and revenue growth. Identity resolution services solve this problem by matching anonymous visitors and scattered touchpoints into actionable customer records that HubSpot can activate across marketing, sales, …

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Marketing teams face a clear problem: customer data sits fragmented across devices, channels, and systems. A single customer might appear as three different people in your CRM, email platform, and analytics tool. Identity resolution services solve this by unifying those scattered records into a single, accurate customer profile that powers better targeting, personalization, and campaign …

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Marketing teams evaluating data providers face a fundamental decision: invest in enterprise platform infrastructure that requires significant implementation and ongoing management, or partner with a boutique data provider that delivers campaign-ready custom audiences built around specific marketing objectives. While TransUnion TruAudience and Experian Marketing Services offer large-scale identity resolution platforms with extensive digital activation networks, …

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Marketing teams evaluating data providers face a critical decision: choose a platform-scale syndicated audience provider, a predictive analytics specialist, or a consultative partner that builds custom, campaign-ready data solutions. While Claritas offers extensive segmentation frameworks and Alliant (formerly AnalyticsIQ) provides predictive behavioral data, DataPartners delivers processed, activation-ready audiences built around specific marketing objectives. Understanding these …

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Marketing data buyers evaluating audience data providers face a fundamental choice: work with platform-based data cooperatives that offer scale and pre-built segments, or partner with a consultative data provider that builds custom, campaign-ready audiences around specific marketing objectives. While Alliant, which acquired AnalyticsIQ in June 2025, operates a data cooperative model with transaction intelligence and …

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Marketing teams evaluating data solutions face a critical decision: choose a platform that provides data access and tools, or partner with a consultative provider that delivers campaign-ready custom audiences. While Versium offers B2B2C identity resolution and data enrichment and Melissa specializes in global address verification, DataPartners takes a fundamentally different approach by building processed, formatted …

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