Sara Kalbhenn 
Experian Marketing Services has long been a major player in the marketing data industry, offering enterprise-scale consumer and business data with identity resolution capabilities. But for marketers who need more than a massive database, the search for alternatives often leads to a different question: do you need access to the most data, or do you …
Acxiom has built a strong reputation as an enterprise data broker with nearly 60 years of experience and access to 2.6 billion global audience profiles. However, many marketing teams are searching for alternatives that better match their budget, campaign complexity, or need for personalized service. Whether you require custom data solutions for specific verticals, faster …
Epsilon has built one of the largest consumer databases in the United States, with insights into 260 million U.S. consumers. Yet marketers increasingly seek alternatives that match their specific campaign needs, budget constraints, and vertical requirements. Whether marketers need specialized mover data, broadband subscriber targeting, or a more consultative partnership model, the right data provider …
Comprehensive analysis of how high-quality, processed marketing data drives better lead generation, conversion rates, and revenue growth for B2B organizations The difference between B2B marketing success and failure increasingly comes down to one factor: data quality. While most marketers have access to prospect information, only 65% report high-quality data on their target audience. This gap …
A data-driven analysis of CAC benchmarks across sectors, revealing why campaign-ready data is the key to reducing acquisition costs and improving marketing ROI Customer acquisition costs have become one of the most scrutinized metrics in marketing, and for good reason. One 2022 study found that merchants’ average loss per newly acquired customer including acquisition costs …
Data-backed insights revealing how precise audience segmentation, enriched data, and strategic targeting drive measurable marketing ROI across channels The difference between campaigns that convert and campaigns that waste budget comes down to one factor: audience targeting precision. With 77% of email marketing ROI attributed to segmented, targeted, and triggered campaigns, marketers who rely on generic …
TransUnion TruAudience has established itself as a major identity resolution platform with coverage of approximately 98% of U.S. adults across 127 million households. However, custom enterprise pricing, technical requirements, and platform complexity can prompt many marketing teams to evaluate alternatives that better match their campaign goals, internal resources, and budget realities. For marketers who need …
Claritas has established itself as a leader in consumer segmentation over 50+ years in the market, but marketing teams seeking custom, campaign-ready audiences often find that platform-based approaches create friction between data access and actual campaign activation. Organizations with specific geographic requirements, vertical expertise, or hands-on data preparation may prefer partners that build and process …
AnalyticsIQ built its reputation on cognitive psychology-based predictive analytics and psychographic modeling through its PeopleCore and BusinessCore products. Following its acquisition by Alliant on June 30, 2025, marketers seeking similar capabilities now face a shifting landscape of options. Whether you need custom audience building, predictive modeling, B2B or B2C data, or campaign-ready solutions for direct …
Alliant has built a strong position in the marketing data space through its cooperative model and transaction-based audiences. With 130+ member brands contributing over 3 billion purchase transactions, the company serves marketers seeking behavioral data for acquisition and targeting. However, marketers with specific needs around custom data processing, geography-based targeting, mover audiences, or consultative support …
Data-driven insights revealing how targeted marketing data solutions reduce customer acquisition costs and accelerate subscriber growth for broadband providers Acquiring new broadband subscribers has never been more competitive or expensive, with customer acquisition costs that vary widely by customer type, market, channel, and sales process from $135 for rural providers to substantially higher figures for …
Data-driven analysis of television’s seismic shift and how broadband, telecom, and cable providers can adapt their subscriber acquisition strategies The television industry has undergone a fundamental transformation. With 56 million U.S. internet households now classified as cord-cutters and another 12% classified as cord-nevers, traditional pay-TV providers face unprecedented challenges in acquiring and retaining subscribers. For …
Data-backed strategies for targeting consumers during their highest-spending life moments The moving industry represents one of marketing’s most lucrative audience segments, with roughly 11% relocating annually and spending an average of $9,000 per move on new products and services. For marketers seeking high-intent audiences, new movers present unmatched opportunities because they are actively evaluating providers, …
Comprehensive analysis of direct mail marketing statistics revealing how targeted, campaign-ready data transforms response rates, ROI, and customer acquisition Direct mail marketing continues to outperform digital channels, with 79% of executives ranking it as their top-performing marketing channel. Yet the gap between mediocre campaigns and exceptional results comes down to one critical factor: data quality. …
Roughly 14% of the U.S. population relocates every year, creating one of the most valuable acquisition windows for broadband, ISP, and telecom providers. When households move, they need new internet service. The challenge is reaching them first. Research shows that 60 to 75% of new movers choose the first provider that contacts them, which means …