Sara Kalbhenn

Data-backed insights into multichannel performance, consumer behavior, channel effectiveness, and the campaign-ready data that supports stronger marketing results Multichannel marketing has evolved from a competitive advantage into an operational necessity, yet many campaigns still underperform because of fragmented, inaccurate, or unusable audience data. The global multichannel marketing market reached $181.77 billion in 2024, reflecting growing …

Read more

Data-driven insights revealing how consumer behavior, ecommerce growth, and demographic shifts are reshaping retail marketing strategies The retail landscape has fundamentally transformed, with 2.77 billion people now shopping online globally and the average American consumer spent more than $21,000 on retail purchases in 2022. For marketers seeking to capture these shoppers effectively, generic data approaches …

Read more

Data-backed insights into consumer spending patterns, channel performance, and audience targeting opportunities that drive holiday retail success The holiday shopping season represents one of the largest annual revenue opportunities for many retailers and brands, yet capturing your share requires precise audience targeting and timing. U.S. online holiday sales reached $257.8 billion during November and December …

Read more

Insurance marketers face a unique challenge that generic data providers rarely solve. When campaigns require homeowner targeting, mover timing precision, and agent or broker segmentation, standard B2B contact databases fall short. The most successful insurance companies in 2026 are partnering with specialized data providers for insurance that understand the industry’s distinct targeting requirements. Finding the …

Read more

Timing separates insurance companies that consistently win new policies from those left chasing households that have already committed elsewhere. When nearly 15 million U.S. households move each year, insurance marketers face a narrow window to reach prospects during life events that trigger policy changes. Generic consumer lists waste budgets on households that already have coverage …

Read more

Generic consumer lists are costing insurance marketers millions in wasted acquisition spend. When campaigns depend on life event timing, geographic precision, and policy renewal windows, standard data providers cannot deliver the accuracy required. The most successful insurance companies in 2026 are partnering with specialized B2C data providers that understand insurance-specific targeting requirements. Finding the right …

Read more

Your HVAC competitor reached that new homeowner two weeks before you knew they moved. In a market where nearly 15 million U.S. households relocate annually, that timing gap costs home services companies thousands of potential customers every quarter. The most successful HVAC, plumbing, pest control, and landscaping businesses in 2026 partner with specialized B2C data …

Read more

Choosing the right marketing data partner can define whether campaigns deliver measurable ROI or waste budget on generic lists that miss the mark. While Experian Marketing Services operates as a large-scale enterprise platform with self-serve database access and global reach, DataPartners takes a fundamentally different approach: boutique, consultative partnerships built around specific campaign objectives. For …

Read more

Selecting the right marketing data partner can determine whether campaigns deliver strong ROI or waste budget on underperforming audiences. While Acxiom operates as a global enterprise data platform with massive scale, DataPartners takes a different approach: boutique, consultative, and built around specific campaign objectives. Understanding these fundamental differences helps marketers choose between enterprise-scale data access …

Read more

When marketing teams need data that performs, choosing between enterprise data platforms and boutique marketing data partners can determine whether campaigns deliver measurable ROI or waste budget on untargeted audiences. Epsilon operates as a global data and technology company with massive consumer databases and integrated platform capabilities, while DataPartners delivers custom, campaign-ready data solutions built …

Read more

Selecting the right marketing data partner shapes campaign performance, customer acquisition costs, and long-term growth trajectory. While TransUnion TruAudience operates as an enterprise identity resolution platform with broad audience segments, DataPartners delivers custom campaign-ready data solutions built around specific marketing objectives. Understanding these fundamental differences between platform-based approaches and consultative data partnerships helps marketers choose …

Read more

Data-backed insights into how Gen Z, Millennials, Gen X, and Baby Boomers spend differently, and what it means for your campaigns Understanding how different generations spend money is critical for marketers building effective consumer data strategies. With Gen X commanding $15.2 trillion in global spending in 2025 and Gen Z rapidly gaining purchasing power, the …

Read more

Data-backed insights on how Gen Z, Millennials, Gen X, and Baby Boomers respond to marketing, and what these patterns mean for campaign-ready audience targeting Marketing to multiple generations requires more than broad demographic assumptions. Each cohort brings distinct purchasing behaviors, channel preferences, and brand expectations that generic list approaches simply cannot address. Marketers using consumer …

Read more

Essential data on connected TV market growth, audience behavior, and advertising performance to inform your streaming media strategy Connected TV advertising has fundamentally transformed how marketers reach audiences, with streaming now commanding a larger share of television viewing than traditional broadcast and cable combined. As CTV ad spending reached $33 billion in 2025, the opportunity …

Read more

Data-driven insights revealing how precision targeting and quality audience data transform television advertising performance Addressable TV advertising has fundamentally changed how marketers reach households with precision targeting, moving beyond broad demographic buys toward household-level messaging. DataIntelo valued the global addressable TV market at $12.4 billion in 2025, and the trajectory points toward continued explosive growth. …

Read more