Our Blogs
-
Your Biggest Opportunity is Where You’re Not Targeting
READ MOREMost marketing teams are stuck in refinement mode — optimizing creative, tweaking personas, and competing harder for the same audiences everyone else is chasing. Exploration changes the game. When you treat your data like a…
-
The Marketing Problem Everyone Has But Nobody Talks About
READ MOREMost marketing campaigns aren’t failing because of creative or budget — they’re failing because the data behind them is broken. Duplicate records, outdated info, and missing identities quietly drain performance and waste spend. Fix the…
-
The Marketing Glow-Up No One Talks About: A Clean, Unified Customer Identity
READ MOREEveryone loves a New Year glow-up. In 2026, the smartest one isn’t a new platform—it’s fixing your customer identity so personalization, targeting, and measurement finally work.
RECENT POSTS
18 Broadband Subscriber Acquisition Statistics
July 21, 2026
Data-driven insights revealing how targeted marketing data solutions reduce customer acquisition costs and accelerate subscriber growth for broadband providers Acquiring new broadband subscribers has never been more competitive or expensive, with customer acquisition costs that vary widely by customer type, market, channel, and sales process from $135 for rural providers to substantially higher figures for
6 Best Alliant Alternatives for Campaign-Ready Marketing Data in 2026
July 21, 2026
Alliant has built a strong position in the marketing data space through its cooperative model and transaction-based audiences. With 130+ member brands contributing over 3 billion purchase transactions, the company serves marketers seeking behavioral data for acquisition and targeting. However, marketers with specific needs around custom data processing, geography-based targeting, mover audiences, or consultative support
7 Best AnalyticsIQ Alternatives for Marketing Data and Customer Intelligence in 2026
July 21, 2026
AnalyticsIQ built its reputation on cognitive psychology-based predictive analytics and psychographic modeling through its PeopleCore and BusinessCore products. Following its acquisition by Alliant on June 30, 2025, marketers seeking similar capabilities now face a shifting landscape of options. Whether you need custom audience building, predictive modeling, B2B or B2C data, or campaign-ready solutions for direct