Our Blogs
-
One Customer. Five Data Problems.
READ MOREA customer record doesn’t become bad data overnight. Addresses change, phone numbers get switched, emails go inactive, and households evolve. See how small changes add up to data decay and why keeping your data current…
-
Your Biggest Opportunity is Where You’re Not Targeting
READ MOREMost marketing teams are stuck in refinement mode — optimizing creative, tweaking personas, and competing harder for the same audiences everyone else is chasing. Exploration changes the game. When you treat your data like a…
-
The Marketing Problem Everyone Has But Nobody Talks About
READ MOREMost marketing campaigns aren’t failing because of creative or budget — they’re failing because the data behind them is broken. Duplicate records, outdated info, and missing identities quietly drain performance and waste spend. Fix the…
RECENT POSTS
Best Identity Resolution Services for Customer Acquisition in 2026
September 28, 2026
Identity resolution has become an important customer-acquisition capability as browser restrictions, signal loss, and privacy requirements reshape marketing. According to Forrester, 21% of marketers in 2024 said updating their data strategy to adapt to data deprecation was their organization’s most important marketing priority, up from 12% in 2023. Forrester notes that these strategies include resolving
Best Identity Resolution Services for Customer Data Enrichment
September 28, 2026
Marketing teams now manage customer data across dozens of touchpoints, from website visits and email interactions to in-store purchases, call center logs, and social engagement. Yet only 31% of marketers are fully satisfied with their ability to unify customer data sources, according to Salesforce. The challenge is not having customer data; it is connecting that
Claritas Reviews 2026: Features, Segmentation & Alternatives
September 22, 2026
Claritas has more than 55 years of experience in consumer intelligence and segmentation, with established frameworks such as PRIZM Premier for classifying U.S. households. For marketers evaluating audience data solutions, the key question is how Claritas’ platform-oriented model compares with more consultative, campaign-ready approaches for specific marketing requirements. Claritas reports substantial identity scale, including more