Our Blogs
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One Customer. Five Data Problems.
READ MOREA customer record doesn’t become bad data overnight. Addresses change, phone numbers get switched, emails go inactive, and households evolve. See how small changes add up to data decay and why keeping your data current…
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Your Biggest Opportunity is Where You’re Not Targeting
READ MOREMost marketing teams are stuck in refinement mode — optimizing creative, tweaking personas, and competing harder for the same audiences everyone else is chasing. Exploration changes the game. When you treat your data like a…
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The Marketing Problem Everyone Has But Nobody Talks About
READ MOREMost marketing campaigns aren’t failing because of creative or budget — they’re failing because the data behind them is broken. Duplicate records, outdated info, and missing identities quietly drain performance and waste spend. Fix the…
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Best Audience Data Providers for Home Services Marketing in 2026
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Compare the 12 best audience data providers for home services marketing in 2026. Explore mover data, property intelligence, geographic targeting, and campaign-ready solutions to reach homeowners at the right time.
29 Addressable TV Advertising Statistics Every Marketer Needs to Know
August 14, 2026
Data-driven insights revealing how precision targeting and quality audience data transform television advertising performance Addressable TV advertising has fundamentally changed how marketers reach households with precision targeting, moving beyond broad demographic buys toward household-level messaging. DataIntelo valued the global addressable TV market at $12.4 billion in 2025, and the trajectory points toward continued explosive growth.
26 CTV and Streaming Advertising Statistics
August 14, 2026
Essential data on connected TV market growth, audience behavior, and advertising performance to inform your streaming media strategy Connected TV advertising has fundamentally transformed how marketers reach audiences, with streaming now commanding a larger share of television viewing than traditional broadcast and cable combined. As CTV ad spending reached $33 billion in 2025, the opportunity