Our Blogs
-
One Customer. Five Data Problems.
READ MOREA customer record doesn’t become bad data overnight. Addresses change, phone numbers get switched, emails go inactive, and households evolve. See how small changes add up to data decay and why keeping your data current…
-
Your Biggest Opportunity is Where You’re Not Targeting
READ MOREMost marketing teams are stuck in refinement mode — optimizing creative, tweaking personas, and competing harder for the same audiences everyone else is chasing. Exploration changes the game. When you treat your data like a…
-
The Marketing Problem Everyone Has But Nobody Talks About
READ MOREMost marketing campaigns aren’t failing because of creative or budget — they’re failing because the data behind them is broken. Duplicate records, outdated info, and missing identities quietly drain performance and waste spend. Fix the…
RECENT POSTS
28 Cord Cutting Statistics: What Marketers Need to Know in 2026
July 21, 2026
Data-driven analysis of television’s seismic shift and how broadband, telecom, and cable providers can adapt their subscriber acquisition strategies The television industry has undergone a fundamental transformation. With 56 million U.S. internet households now classified as cord-cutters and another 12% classified as cord-nevers, traditional pay-TV providers face unprecedented challenges in acquiring and retaining subscribers. For
18 Broadband Subscriber Acquisition Statistics
July 21, 2026
Data-driven insights revealing how targeted marketing data solutions reduce customer acquisition costs and accelerate subscriber growth for broadband providers Acquiring new broadband subscribers has never been more competitive or expensive, with customer acquisition costs that vary widely by customer type, market, channel, and sales process from $135 for rural providers to substantially higher figures for
6 Best Alliant Alternatives for Campaign-Ready Marketing Data in 2026
July 21, 2026
Alliant has built a strong position in the marketing data space through its cooperative model and transaction-based audiences. With 130+ member brands contributing over 3 billion purchase transactions, the company serves marketers seeking behavioral data for acquisition and targeting. However, marketers with specific needs around custom data processing, geography-based targeting, mover audiences, or consultative support