Customer data can be a trove of profit-producing insights, yet so many CRMs are set up in ways that don’t reflect the depth of an organization’s needs. This article explores how to set up key systems for data success.
Data providers can put their best foot forward online and present themselves to be more than they really are. They can exaggerate their skills and past successes, making it hard to discover their shortcomings until you’ve wasted valuable time on them. In this article, we’ll explore how to “swipe left” on the pretenders and find the right data partner for your organization.
Generic consumer lists are costing broadband and telecom marketers millions in wasted spend. When campaigns depend on serviceability boundaries, homes passed analysis, and subscriber segmentation, standard data providers simply cannot deliver the precision needed. The most successful ISPs and cable companies in 2026 are partnering with specialized audience data providers that understand telecom-specific targeting requirements. …
Generic consumer lists cost retail and eCommerce marketers millions in wasted spend every year. With4.88 billion retail consumers globally and U.S. retail sales projected to reach approximately $5.6 trillion in 2026, the brands winning market share are not guaranteed. They partner with specializedretail data providers that understand shopper behavior, life-event timing, and campaign-ready audience building. …
Generic consumer lists are costing retail and eCommerce marketers millions in wasted spend. When millions of Americans move each year and spend $9,000 to $12,000 in the first six months after relocating, timing and targeting determine whether your brand wins their business or loses it to competitors. The most successful retailers in 2026 are partnering …
Financial services marketers face a unique challenge: they need comprehensive consumer intelligence while navigating stricter regulations than any other industry. With roughly 32 million American adults lacking a scorable credit history and fraud losses continuing to climb, banks, lenders, and insurance companies require data providers that balance coverage with compliance. The most effective financial institutions …
Deep Sync vs DataPartners