BETTER DATA GROWS YOUR SUBSCRIBER BASE.
The difference between a lost opportunity and a new sign-up? Smarter data. Reach, convert, and retain more customers with tailored solutions designed exclusively for cable.
Demand Better Data™ for cable marketing.
Movers
The early offer gets the subscriber. Be the first to know when new households are on your marketing radar — as soon as 24 hours after moving in.
Influence consumers needing internet, cable, or phone services at the earliest possible moment in the move cycle to gain the ultimate advantage over the competition.
Know about your current subscribers’ upcoming moves an average of 30 days in advance so you can lock in their loyalty before they disconnect.
Stop wasting ad spend on vacant homes — and know exactly when they turn into viable prospects.
Acquisition & Retention STRATEGIES
Stop wasting budget on bad addresses and duplicates. Easily identify and correct errors so every mailer reaches a qualified, viable lead.
Increase connection rates with the most complete and accurate contact data in the industry — key to campaign success.
You could be missing out on up to 20% of the customers in your serviceable area. Find out who they are, and turn them into subscribers before your competitors do!
Know exactly which addresses your competitors serve so you can out-market and outmaneuver them.
Hyper-Segmented Targeting
High-bandwidth users demand fast, reliable internet. Target them with the speeds they crave and offers they can’t refuse!
Identify speed-obsessed consumers who are primed for premium packages — and watch your acquisition numbers soar.
Pinpoint satellite subscribers and segment by key demographics to win them over with the right offers.
College students need fast, reliable internet. Reach these tech-savvy, high-intent consumers at the right time to lock them in as lifetime subscribers.
Identify areas recently affected by crime to offer home security services to those who need it, when they need it most.
Use 80+ key consumer demographics customized to your market to target the prospects most likely to convert to home security subscribers.
Commercial Solutions
Over 120,000 new businesses open monthly. Reach them first to get ahead of the competition, or time your offer strategically to arrive just before the grand opening.
You could be missing out on up to 15% of ready-to-subscribe commercial properties in your footprint! Maximize your reach by keeping your database complete and current.
Identify high-value businesses near your cable plant to maximize ROI and plan smart expansion, without even leaving the office.
Small and home offices aren’t like traditional businesses, so identify and target them appropriately.
Make the most of your commercial marketing budget by staying up-to-date with monthly or quarterly updates.
The early offer gets the subscriber. Be the first to know when new households are on your marketing radar — as soon as 24 hours after moving in.
Expand your reach and refine your targeting with a fully optimized commercial database.
Acquisition & Retention Strategies
Analytics & Insight
Help your retail marketing team launch smarter campaigns by identifying high-propensity shoppers before activation and uncovering actionable insights to refine performance once results are in.
Consumer Prospect Database
Expand your retail footprint with access to 250M+ U.S. consumers and continuously refreshed demographic data that supports both national scale and local precision.
Customer Intelligence
Leverage household demographics and lifestyle signals to tailor loyalty, retention, and promotional offers that resonate with your most valuable shoppers.
Data Hygiene
Protect your retail media and direct mail budgets by eliminating bad addresses and duplicate records before they dilute campaign performance.
Deliverability Analysis and Cleansing
Ensure every catalog, postcard, or promotional mailer reaches a verified, qualified household by cleansing duplicates and correcting address inaccuracies upfront.
Digital Onboarding
Increase campaign ROI by activating precisely targeted shopper segments across Facebook, Instagram, and other social platforms where your customers are already browsing and buying.
Scale your email acquisition and lifecycle programs with verified, high-deliverability data—whether your internal team manages execution or you leverage full-service deployment for added lift.
Geographic Intelligence
Visualize store trade areas, uncover underpenetrated ZIP codes, and identify high-potential households near your physical locations or fulfillment hubs.
Mobile Data
Deliver omnichannel engagement by connecting with shoppers through their preferred channels, reinforcing brand loyalty and repeat purchase behavior.
Name and Phone Append
Improve match rates and engagement by leveraging comprehensive, highly accurate contact data that strengthens both acquisition and retention initiatives.
VisiTracker
Convert anonymous ecommerce visitors into identified prospects, enabling coordinated retargeting through email and direct mail to recapture abandoned shopping intent.
Movers
Customized Move Event
Capture relocation-driven spending by targeting movers throughout the move lifecycle, aligning promotions with furnishing, décor, apparel, and essential household needs.
First Time Homeowners
Prioritize affluent and high-value movers whose broader purchasing needs represent outsized basket size and long-term value for your retail brand.
Move Alert ™
Gain early visibility into loyalty members’ upcoming moves so you can proactively reinforce engagement and prevent churn during transitional periods.
Movers Via Email
Maintain consistent engagement with relocating customers through resilient digital channels like email, even when other touchpoints temporarily go quiet.
New Movers
Reach newly moved households within 24 hours of occupancy, positioning your brand as the first choice for immediate purchasing needs.
PreMovers
Engage movers at the earliest phase of their relocation cycle, when demand for furnishings, décor, apparel, and essentials is at its peak and brand decisions are being made.
Vacancy Monitoring
Suppress vacant properties to eliminate wasted spend and activate outreach precisely when a household becomes a live retail opportunity.