BETTER DATA GROWS YOUR SUBSCRIBER BASE.
The difference between a lost opportunity and a new sign-up? Smarter data. Reach, convert, and retain more customers with tailored solutions designed exclusively for cable.
Demand Better Data™ for cable marketing.
Movers
The early offer gets the subscriber. Be the first to know when new households are on your marketing radar — as soon as 24 hours after moving in.
Influence consumers needing internet, cable, or phone services at the earliest possible moment in the move cycle to gain the ultimate advantage over the competition.
Know about your current subscribers’ upcoming moves an average of 30 days in advance so you can lock in their loyalty before they disconnect.
Stop wasting ad spend on vacant homes — and know exactly when they turn into viable prospects.
Acquisition & Retention STRATEGIES
Stop wasting budget on bad addresses and duplicates. Easily identify and correct errors so every mailer reaches a qualified, viable lead.
Increase connection rates with the most complete and accurate contact data in the industry — key to campaign success.
You could be missing out on up to 20% of the customers in your serviceable area. Find out who they are, and turn them into subscribers before your competitors do!
Know exactly which addresses your competitors serve so you can out-market and outmaneuver them.
Hyper-Segmented Targeting
High-bandwidth users demand fast, reliable internet. Target them with the speeds they crave and offers they can’t refuse!
Identify speed-obsessed consumers who are primed for premium packages — and watch your acquisition numbers soar.
Pinpoint satellite subscribers and segment by key demographics to win them over with the right offers.
College students need fast, reliable internet. Reach these tech-savvy, high-intent consumers at the right time to lock them in as lifetime subscribers.
Identify areas recently affected by crime to offer home security services to those who need it, when they need it most.
Use 80+ key consumer demographics customized to your market to target the prospects most likely to convert to home security subscribers.
Commercial Solutions
Over 120,000 new businesses open monthly. Reach them first to get ahead of the competition, or time your offer strategically to arrive just before the grand opening.
You could be missing out on up to 15% of ready-to-subscribe commercial properties in your footprint! Maximize your reach by keeping your database complete and current.
Identify high-value businesses near your cable plant to maximize ROI and plan smart expansion, without even leaving the office.
Small and home offices aren’t like traditional businesses, so identify and target them appropriately.
Make the most of your commercial marketing budget by staying up-to-date with monthly or quarterly updates.
The early offer gets the subscriber. Be the first to know when new households are on your marketing radar — as soon as 24 hours after moving in.
Expand your reach and refine your targeting with a fully optimized commercial database.
Move Solutions
Customized Move Event
Moves create key marketing moments. Target movers at every stage of their journey with a custom solution, tailored to your product or service.
First Time Homeowners
These high-spending customers have greater and more varied needs than ordinary movers. Make sure they choose you.
Move Alert ™
Know about your current subscribers’ upcoming moves an average of 30 days in advance so you can lock in their loyalty before they disconnect.
Movers Via Email
Most channels close during a move — but email stays open. Stay connected with your best customers throughout the process, so you never lose touch.
New Movers
The early offer gets the subscriber. Be the first to know when new households are on your marketing radar — as soon as 24 hours after moving in.
PreMovers
Influence consumers in need of goods, services, or essential utilities like internet, cable, and phone at the earliest possible moment in the move cycle—gaining the ultimate competitive advantage.
Vacancy Monitoring
Avoid wasted spend on non-viable leads, and get alerted the exact moment a vacant home turns into a legit opportunity.