BETTER DATA GROWS YOUR SUBSCRIBER BASE.
The difference between a lost opportunity and a new sign-up? Smarter data. Reach, convert, and retain more customers with tailored solutions designed exclusively for cable.
Demand Better Data™ for cable marketing.
Movers
The early offer gets the subscriber. Be the first to know when new households are on your marketing radar — as soon as 24 hours after moving in.
Influence consumers needing internet, cable, or phone services at the earliest possible moment in the move cycle to gain the ultimate advantage over the competition.
Know about your current subscribers’ upcoming moves an average of 30 days in advance so you can lock in their loyalty before they disconnect.
Stop wasting ad spend on vacant homes — and know exactly when they turn into viable prospects.
Acquisition & Retention STRATEGIES
Stop wasting budget on bad addresses and duplicates. Easily identify and correct errors so every mailer reaches a qualified, viable lead.
Increase connection rates with the most complete and accurate contact data in the industry — key to campaign success.
You could be missing out on up to 20% of the customers in your serviceable area. Find out who they are, and turn them into subscribers before your competitors do!
Know exactly which addresses your competitors serve so you can out-market and outmaneuver them.
Hyper-Segmented Targeting
High-bandwidth users demand fast, reliable internet. Target them with the speeds they crave and offers they can’t refuse!
Identify speed-obsessed consumers who are primed for premium packages — and watch your acquisition numbers soar.
Pinpoint satellite subscribers and segment by key demographics to win them over with the right offers.
College students need fast, reliable internet. Reach these tech-savvy, high-intent consumers at the right time to lock them in as lifetime subscribers.
Identify areas recently affected by crime to offer home security services to those who need it, when they need it most.
Use 80+ key consumer demographics customized to your market to target the prospects most likely to convert to home security subscribers.
Commercial Solutions
Over 120,000 new businesses open monthly. Reach them first to get ahead of the competition, or time your offer strategically to arrive just before the grand opening.
You could be missing out on up to 15% of ready-to-subscribe commercial properties in your footprint! Maximize your reach by keeping your database complete and current.
Identify high-value businesses near your cable plant to maximize ROI and plan smart expansion, without even leaving the office.
Small and home offices aren’t like traditional businesses, so identify and target them appropriately.
Make the most of your commercial marketing budget by staying up-to-date with monthly or quarterly updates.
The early offer gets the subscriber. Be the first to know when new households are on your marketing radar — as soon as 24 hours after moving in.
Expand your reach and refine your targeting with a fully optimized commercial database.
Acquisition & Retention Strategies
Competitive Serviceability
Know exactly which addresses your competitors serve so you can out-market and outmaneuver them.
Deliverability Analysis and Cleansing
Stop wasting budget on bad addresses and duplicates. Easily identify and correct errors so every mailer reaches a qualified, viable lead.
Expand your email marketing reach with a verified, high-deliverability database, choosing the level of support that fits your team. License email data for in-house execution, leverage DataPartners for end-to-end deployment, or combine both for maximum flexibility and performance.
Homes Passed Fill-In
Identify off-your-radar serviceable households and unlock up to 20% more subscriber opportunity across your footprint.
Name and Phone Append
Increase connection rates with the most complete and accurate contact data in the industry — key to campaign success.
VisiTracker
Turn touch-and-go website traffic into actionable prospects! VisiTracker reveals the postal and email addresses of your anonymous web visitors, allowing you to retarget them with email or postcard campaigns, directly within the platform.
Commercial Solutions
Commercial Fill-In
Identify serviceable commercial properties missing from your database to close coverage gaps and capture up to 15% more ready-to-subscribe opportunities across your footprint.
Commercial Prospect Database
Access a complete commercial prospect database built for both marketing activation and sales engagement, with flexible update options.
Database Enhancement
Enhance your commercial database with actionable firmographic and contact intelligence that supports more precise marketing and sales outreach.
Distance-to-Plant Analysis
Identify high-value businesses near your cable plant to maximize ROI and plan smart expansion, without even leaving the office.
New Businesses
Over 120,000 new businesses open monthly. Reach them first to get ahead of the competition, or time your offer strategically to arrive just before the grand opening.
SOHO Identification
Small and home offices don’t operate like traditional businesses. Leverage those differences by tailoring messaging, offers, and channels to their scale, decision-making speed, and hands-on nature.
Hyper-Segmented Targeting
Back-to-School
Target students in campus-area housing at move-in and semester start—when internet decisions are made and long-term subscribers are won.
Crime Data
Leverage localized crime indicators to support timely home security outreach to households with elevated interest.
Home Security Prospect Identification
Leverage 80+ market-specific consumer attributes to identify and target households most likely to subscribe to home security services.
Streamers
High-bandwidth users rely on speed and reliability. Target these households with internet solutions that keep up with how they live and work.
Top-Tier Internet Households
Reach consumers who prioritize speed and performance—and are more likely to upgrade to premium services.
Movers
Move Alert ™
Discover your current subscribers’ upcoming moves an average of 30 days in advance so you can lock in their loyalty before they disconnect.
New Movers
The early offer gets the subscriber. Be the first to know when new households are on your marketing radar — as soon as 24 hours after moving in.
PreMovers
Influence consumers needing internet, cable, or phone services at the earliest possible moment in the move cycle to gain the ultimate advantage over the competition.
Vacancy Monitoring
Avoid wasted spend on non-viable leads, and get alerted the exact moment a vacant home turns into a legit opportunity.
