BETTER DATA GROWS YOUR SUBSCRIBER BASE.
The difference between a lost opportunity and a new sign-up? Smarter data. Reach, convert, and retain more customers with tailored solutions designed exclusively for cable.
Demand Better Data™ for cable marketing.
Movers
The early offer gets the subscriber. Be the first to know when new households are on your marketing radar — as soon as 24 hours after moving in.
Influence consumers needing internet, cable, or phone services at the earliest possible moment in the move cycle to gain the ultimate advantage over the competition.
Know about your current subscribers’ upcoming moves an average of 30 days in advance so you can lock in their loyalty before they disconnect.
Stop wasting ad spend on vacant homes — and know exactly when they turn into viable prospects.
Acquisition & Retention STRATEGIES
Stop wasting budget on bad addresses and duplicates. Easily identify and correct errors so every mailer reaches a qualified, viable lead.
Increase connection rates with the most complete and accurate contact data in the industry — key to campaign success.
You could be missing out on up to 20% of the customers in your serviceable area. Find out who they are, and turn them into subscribers before your competitors do!
Know exactly which addresses your competitors serve so you can out-market and outmaneuver them.
Hyper-Segmented Targeting
High-bandwidth users demand fast, reliable internet. Target them with the speeds they crave and offers they can’t refuse!
Identify speed-obsessed consumers who are primed for premium packages — and watch your acquisition numbers soar.
Pinpoint satellite subscribers and segment by key demographics to win them over with the right offers.
College students need fast, reliable internet. Reach these tech-savvy, high-intent consumers at the right time to lock them in as lifetime subscribers.
Identify areas recently affected by crime to offer home security services to those who need it, when they need it most.
Use 80+ key consumer demographics customized to your market to target the prospects most likely to convert to home security subscribers.
Commercial Solutions
Over 120,000 new businesses open monthly. Reach them first to get ahead of the competition, or time your offer strategically to arrive just before the grand opening.
You could be missing out on up to 15% of ready-to-subscribe commercial properties in your footprint! Maximize your reach by keeping your database complete and current.
Identify high-value businesses near your cable plant to maximize ROI and plan smart expansion, without even leaving the office.
Small and home offices aren’t like traditional businesses, so identify and target them appropriately.
Make the most of your commercial marketing budget by staying up-to-date with monthly or quarterly updates.
The early offer gets the subscriber. Be the first to know when new households are on your marketing radar — as soon as 24 hours after moving in.
Expand your reach and refine your targeting with a fully optimized commercial database.
Acquisition & Retention Strategies
Analytics & Insight
Help your agency clients launch smarter campaigns by identifying the most responsive prospects before deployment and uncovering optimization opportunities once results are in.
Commercial Database Management
Build tailored business databases for each of your B2B clients, covering every viable company in their market and refreshed quarterly to keep targeting accurate.
Commercial Prospect Database
Give your B2B and enterprise clients access to 14M+ decision-makers nationwide, segmented by industry, revenue, and size, so both marketing and sales teams are working from the same high-quality prospect universe.
Competitive Serviceability
Equip your broadband and fiber clients with precise competitive serviceability data so they can target unserved pockets and aggressively defend existing territory.
Consumer Prospect Database
Support your consumer brands with access to 250M+ U.S. consumers and up-to-date demographic intelligence to drive scalable acquisition campaigns.
Customer Intelligence
Enable your clients to personalize retention messaging using household-level demographic and lifestyle signals.
Data Hygiene
Prevent waste for your direct mail and omnichannel clients by eliminating bad addresses and duplicate records that quietly erode response rates.
Digital Onboarding
Help your social and performance marketing clients improve response by activating highly targeted audiences across Facebook, Instagram, and other high-engagement platforms.
Offer your clients flexible email expansion strategies with verified, high-deliverability data, giving them options to fully outsource deployment for a turnkey solution or maintain internal control
Enterprise Solutions
When your agency represents enterprise-focused brands, filter companies by revenue, footprint, and structure, and connect directly with HQ executives and regional buyers.
Geographic Intelligence
For telecom, broadband, utility, and other geo-market based clients, help them visualize service footprints, uncover underserved gaps, and prioritize high-value households.
Mobile Data
Support omnichannel clients by matching outreach to each customer’s preferred communication channel, strengthening engagement and brand loyalty.
Name and Phone Append
Improve connection rates for your acquisition and retention campaigns with industry-leading contact completeness and accuracy.
New Business Alerts
Help your B2B and commercial service clients engage new businesses within 24 hours of opening, capturing demand before competitors react.
VisiTracker
Convert your client’s anonymous website visits into identified prospects, enabling coordinated retargeting via email and direct mail.
Commercial Solutions
Commecial Data Hygiene
Protect your clients’ media budgets by continuously updating business databases to reflect closures and relocations.
Commercial Fill-In
Identify overlooked commercial properties within your client’s footprint or in-house CRM and unlock incremental growth.
Commercial Prospect Database
Provide your B2B clients with national decision-maker coverage, segmented for precise marketing and sales activation.
Database Enhancement
Strengthen your commercial campaigns with enriched firmographic and contact data that sharpens targeting and outreach effectiveness.
Distance-to-Plant Analysis
Enable infrastructure-based clients to pinpoint high-value commercial prospects near existing plant for smarter ROI-driven expansion planning.
New Business Alerts
Help your commercial clients consistently reach new businesses the moment they open—securing early contracts and long-term relationships. Empower your B2B acquisition efforts by targeting 120K+ new monthly openings before competitors have the chance to establish a foothold.
Parent-HQ Linkage
Guide enterprise-focused campaigns toward headquarters decision-makers rather than limiting outreach to local branches.
SOHO Identification
Help your clients distinguish SOHO segments from traditional businesses to tailor messaging and offers effectively.
Hyper-Segmented Targeting
Back-to-School
Target students during move-in and semester start when buying behavior is at the max and long-term subscription decisions are made.
Crime Data
Support home security clients with localized crime indicators that time outreach to households with heightened interest.
High Crime Area Targeting
Focus your security clients’ budgets on income-qualified households within high-demand markets.
Home Security Prospect Identification
Use 80+ behavioral and market-specific attributes to help security clients isolate the households most likely to convert.
Streamers
Help fiber and broadband clients identify heavy bandwidth users who value speed and reliability and are primed for premium upgrades.
Top-Tier Internet Households
Identify performance-oriented consumers for upsell campaigns into higher-tier internet and telecom packages.
Movers
Customized Move Event
Help your home services, telecom, utility, and retail clients capitalize on mover-triggered opportunities with stage-based targeting that aligns messaging to each phase of the relocation journey.
First Time Homeowners
Position your premium brands and bundled service clients in front of high-value movers whose broader needs make them more profitable long term.
Move Alert ™
Give your clients early visibility into upcoming moves, allowing retention and customer loyalty teams to intervene before the relationship is severed.
Movers Via Email
Ensure your clients maintain communication continuity with their clietns during moves by leveraging persistent channels like email when others go dark.
New Movers
Enable your acquisition-focused clients to engage new households within 24 hours of move-in, gaining first-mover advantage in competitive categories.
PreMovers
Empower your clients to influence major purchase and essential service decisions at the earliest moment in the move cycle.
Vacancy Monitoring
Protect client budgets by suppressing vacant properties and triggering outreach the moment a home becomes an active opportunity.