BETTER DATA MAXIMIZES YOUR MARKETING IMPACT.
Not all consumers are your target consumers. Increase engagement, conversions, and loyalty with precision-driven insights that help you connect with the people most likely to buy.
Demand Better Data™ for B2C marketing.
Acquisition STRATEGIES
Grow your customer base with access to more than 250 million U.S. consumers and precise, real-time demographic data.
Map out serviceable areas, analyze market gaps, and identify high-potential customers.
Boost response rates with highly targeted messaging that reaches your audience on Facebook, Instagram, and other social platforms where they’re already engaging.
Make every campaign smarter and more effective by identifying your most responsive prospects before you launch — and finding areas for improvement afterward.
Bad addresses and duplicate records waste budget. Fix errors before they cost you.
Retention STRATEGIES
Use household demographics and lifestyle insights to personalize retention offers.
Reach customers through their preferred method of communication — a personal touch that helps solidify your relationship.
Mover INSIGHTS
The early offer gets the subscriber. Be the first to know when new households are on your marketing radar — as soon as 24 hours after moving in.
Influence consumers needing goods or services at the earliest possible moment in the move cycle to gain the ultimate advantage over the competition.
Most channels close during a move — but email stays open. Stay connected with your best customers throughout the process, so you never lose touch.
These high-spending customers have greater and more varied needs than ordinary movers. Make sure they choose you.
Stop wasting ad spend on vacant homes — and know exactly when they turn into viable prospects.
Moves create key marketing moments. Target movers at every stage of their journey with a custom solution, tailored to your product or service.
Hyper-segmented targeting
Identify areas recently affected by crime to offer home security services to those who need it, when they need it most.
Target income-qualified households in areas with high demand for security services.
Acquisition Strategies
Analytics & Insight
Make every campaign smarter and more effective by identifying your most responsive prospects before you launch — and finding areas for improvement afterward.
Consumer Prospect Database
Grow your customer base with access to more than 250 million U.S. consumers and precise, real-time demographic data.
Data Hygiene
Bad addresses and duplicate records waste budget. Fix errors before they cost you.
Digital Onboarding
Boost response rates with highly targeted messaging that reaches your audience on Facebook, Instagram, and other social platforms where they’re already engaging.
Expand your email marketing reach with a verified, high-deliverability database—choosing the level of support that fits your team. License email data for in-house execution, leverage DataPartners for end-to-end deployment, or combine both for maximum flexibility and performance.
Geographic Intelligence
Map out serviceable areas, analyze market gaps, and identify high-potential customers.
VisiTracker
Turn touch-and-go website traffic into actionable prospects! VisiTracker reveals the postal and email addresses of your anonymous web visitors, allowing you to retarget them with email or postcard campaigns, directly within the platform.
Hyper-Segmented Targeting
Crime Data
Leverage localized crime indicators to support timely home security outreach to households with elevated interest.
High Crime Area Targeting
Target income-qualified households in areas with high demand for security services.
Mover INSIGHTS
Customized Move Event
Moves create key marketing moments. Target movers at every stage of their journey with a custom solution, tailored to your product or service.
First Time Homeowners
These high-spending customers have greater and more varied needs than ordinary movers. Make sure all their purchases are made with you and not the competition.
Movers Via Email
Most marketing channels close during a move — but email stays open. Stay connected with your best customers throughout the process, so you never lose touch.
New Movers
The early offer gets the subscriber. Be the first to know when new households are on your marketing radar — as soon as 24 hours after moving in.
PreMovers
Influence consumers needing goods or services at the earliest possible moment in the move cycle to gain the ultimate advantage over the competition.
Vacancy Monitoring
Avoid wasted spend on non-viable leads, and get alerted the exact moment a vacant home turns into a legit opportunity.
Retention Strategies
Customer Intelligence
Use household demographics and lifestyle insights to personalize retention offers.
Mobile Marketing
Connect with customers via the communication method they rely on most—creating a personal touch that strengthens relationships.
