THE CHALLENGE
With 2.1 million POS records and only a single source powering address appends, this major women’s apparel brand was playing the direct mail game with one hand tied behind their back. Sure, their 72% match rate still had them raking in $2.2M a month. But their retargeting strategy was leaving a whole lot more on the table.
of their customers went unmatched and unmailed
Performance was capped
by limited reach
More and more revenue went unclaimed every month
THE SOLUTION
DataPartners stepped in and gave their in-house setup a serious glow-up. We added a “second pass” append, powered by unique data and proprietary matching logic to catch what fell through the cracks.
THE RESULT
+410,000
every month new buyers rates
+$492,000
more revenue every month
THE TAKEAWAY
“Good enough” never is. If you’re missing names, you’re missing dollars. Demand Better Data™ — and close every gap.
YOU’VE TRIED DATA PROVIDERS.
NOW, TRY DATAPARTNERS.